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Eat & do · Huichol & folk art

Shopping in Sayulita: Huichol art, boutiques and makers

Huichol beadwork and yarn paintings, embroidered clothing, ceramics, silver jewelry and local labels, mostly within a few blocks of the plaza.

Wall of painted cow skulls above a table of ceramics

Start here · Centro · 1 min from the plaza

Evoke The Spirit

Brittney Borjeson's shop on Calle Marlín for things made in Mexico: Wixárika beaded and yarn-painted skulls, naturally dyed rugs, ceramics and textiles, much of it one of a kind and only sold here. Open daily from 10am to 8pm.

What to know

  • The Friday market, Mercado del Pueblo, runs about 10am to 2pm from November to April on Avenida Revolución by the bridge. Bring pesos and ask before photographing vendors. airial.travel
  • Shops and galleries have fixed prices. Bargain lightly at stalls if at all; hard haggling with artisans is frowned upon. bucketlistbri.com
  • Most boutiques take cards, though some won't accept American Express; market stalls and street sellers want cash. bucketlistbri.com
  1. Galería La Hamaca

    folk art gallery · Centro · 1 min walk from the plaza · $$$

    A folk art gallery on Avenida Revolución, just off the plaza, where the owners buy straight from village artisans in Mexico and Guatemala: weaving from Chiapas, leather from Guanajuato, Huichol beadwork, pottery and carving. Pieces worth carrying home; open daily until 9pm.

  2. Laughing Jaguar

    folk art gallery · Centro · 1 min walk from the plaza

    Mexican folk art shop: carved alebrijes, Huichol yarn paintings, tin work and Day of the Dead figures from artisans around the country. Also ships through its Etsy shop.

  3. Manyana

    clothing and homewares · Centro · 1 min walk from the plaza · $$$

    A shop on Calle Marlín since 2016 for Manyana's own clothes, cut from Mexican cotton and sewn in their workshop nearby, with Mexican ceramics, terracotta, sunglasses and hats beside them. T-shirts from MX$800, linen shirts around MX$3,400.

  4. Pinche México Te Amo

    souvenirs and apparel · Centro · 1 min walk from the plaza · $$

    Mexican graphic-design label selling its own tees, sweatshirts, caps, market bags, art prints, pins and small gifts with playful Mexican slang.

  5. Révolucion del Sueño

    gift · Centro · 1 min walk from the plaza · $$$

    Boutique carrying three labels, Revolución del Sueño, A Mano Project and Las Bayadas: hand-embroidered jackets, beach bags, clutches, blankets and gifts.

  6. Tiendita Hola Sayulita

    gift shop · Centro · 1 min walk from the plaza · $$

    Gift shop on José Mariscal with Frida Kahlo-inspired dolls, children's gifts, colorful jewelry and handbags.

  7. Esto Es Mexico

    folk art shop · Centro · 1 min walk from the plaza

    Folk-art shop with a bright blue, pink and yellow facade and painted Catrina figures, run by César Godoy and Belén Sandoval, who make most of the pieces themselves: skulls, luchadores and other Mexican icons. Credited with starting the town's Day of the Dead altar contest among galleries.

  8. Crochet Amor

    crochet clothing boutique · Centro · 1 min walk from the plaza

    Shop selling handmade crochet bikinis, dresses and other clothing, with a storefront on Av. Revolución and worldwide shipping through its Instagram.

  9. R2 Fashion

    clothing boutique · Centro · 1 min walk from the plaza

    Boho-style women's clothing, swimwear and accessories from designer Rosalba Rivera's label, handmade in Mexico with embroidery by women artisans. There's also a men's line; a sister shop is in Punta de Mita.

  10. Karola-Lola Boutique & Leather

    boutique · Centro · 1 min walk from the plaza

    Boutique on Calle Marlín with clothing and leather goods.

  11. Origenes

    clothing · Centro · 1 min walk from the plaza

    Concept store on Marlin Street per lead.

  12. Galeria Primavera

    clothing · Centro · 1 min walk from the plaza

    Clothing store (per dataset)

  13. Joyería La Perla

    jewelry store · Centro · 1 min walk from the plaza

    Jewelry store (per dataset)

  14. Contracorriente

    clothing · Centro · 1 min walk from the plaza

    Clothing brand; website lists several shop locations but no Sayulita store

  15. Ula Boutique

    clothing · Centro · 1 min walk from the plaza

    Boutique

  16. MT Joyeria

    jewelry store · Centro · 1 min walk from the plaza

    Costume jewelry shop

  17. Zafiro Jewelry

    jewelry store · Centro · 1 min walk from the plaza

    Jewelry store

  18. El sahuaro

    clothing · Centro · 1 min walk from the plaza

    Boutique

  19. Sayulita Guru

    jewelry store · Centro · 1 min walk from the plaza

    Jewelry designer

  20. Buddha Boutique

    clothing boutique · Centro · 2 min walk from the plaza · $$$

    Boutique on Calle Marlín selling its own tropical-print resort wear: floral dresses, lace tops, swimwear and loose cotton pants.

  21. Palú Gallery

    art gallery · Centro · 2 min walk from the plaza · $$$

    Gallery and shop of Mexican painters Paulina Gutiérrez and Anne Luna, set partly in an old VW van under a pergola. Bright tropical canvases, screen prints and painted keepsakes.

  22. Arte de sayulita

    art gallery · Centro · 2 min walk from the plaza · $$

    Gallery selling fine art by local and Mexican artists.

  23. Nakawe Trading

    artisan goods and homewares · Centro · 2 min walk from the plaza · $$$

    Boutique of ethically made, fair-trade goods by Mexican artisans: macramé and woven wall hangings, cushions, rugs, black and white clay pottery, beaded jewelry and resort wear.

Tip: Huichol pieces vary hugely in quality; galleries can tell you who made them.

Written by sayulita.co from our own research, checked October 2026; nothing here is paid for. Owners can claim their place to add photos and hours.