On Friday mornings in the winter season, a stretch of Avenida Revolución just north of the bridge turns into Sayulita's market. Farmers bring their vegetables down from the hills, bakers bring bread, and families sell the sauces, yogurts, juices and lunches they make at home, with live music somewhere in the middle of it all.
It is a producers' market: everything on the stalls is grown, raised, harvested or made by the people selling it. That makes it the best place in town for local food, and a good way to meet the people behind it.
Fridays, November to May
The market runs every Friday from 10am to 2pm through the high season, from November into May. Its own site gives November to May; other pages say November to April, sometimes into May, because the season follows the coast's growing season and winds down as the rains approach. In 2026 it was still on in late May.
On a full high-season Friday there are close to 80 stalls. Come early for the best of the produce and the bread, or around midday for lunch.
- Fri 10–2
- every Friday of the season
- Nov–May
- the season, following the growing season
- 2009
- the first season, with six vendors
Mercado del Pueblo
Sayulita's Friday producers' market, on Avenida Revolución in season.
The 2026–27 season
The market's 2026–27 season, its eighteenth by our count, is due to open on the first Friday of November. Opening dates are announced on the market's own pages close to the day, so check before you go.
- Fri Nov 6, 2026Expected first Friday of the season (check the market's own pages that week).
- Nov to MayEvery Friday, 10am to 2pm, on Avenida Revolución.
- May 2027The last Fridays of the season; the closing date depends on the harvests and isn't announced in advance.
What you'll find
The heart of it is food grown and made close by: organic fruit and vegetables, bread and baked goods, homemade yogurt, sauces and preserves, hummus and dips, and fresh juices.
Then there's lunch: prepared food from the vendors' own kitchens, eaten to the sound of the live music.
Around the food are the makers: natural soaps and body products, clothing and crafts. The rule is the same for them as for the farmers: they sell what they make.
And it isn't only shopping: the market counts education as part of what it does, alongside the food and the music.
How it began
The idea came up over lunch in Sayulita in 2009: a resident who wanted organic food in town said she would start a farmers' market. Four weeks later it opened, with six vendors on a borrowed lot. By the end of that first season there were sixteen.
It has moved several times since and grown to around eighty stalls, but it has kept its founding rule: the people behind the stalls grow, raise, harvest, preserve or transform what they sell. It follows the Slow Food idea of good, local food that's fair to the people who make it.
Six vendors on a borrowed lot in 2009; around eighty stalls on a winter Friday now.
Getting there
The market is on Avenida Revolución, just north of the main bridge over the river, across the street from Escondido Bar: a few minutes' walk from the plaza. Walking is easiest: it's on the main street through town.
It makes a good start to a Friday: coffee across the road, the market, then the beach. If you're staying on the north side or up the hill, it's on the way into town.
Escondido Bar
Across the street from the market, open from the morning for coffee and breakfast.
Sayulita Plaza
The town square, a short walk south over the bridge.
Other days, other markets
In the high season there's a market somewhere on the bay most days of the week. These are the biggest within easy reach; all run roughly November to April, so check the season before you drive.
Outside the season, or on other days, Sayulita's organic grocery carries some of the same local produce.
La Cruz, Sundays
- The biggest on the bay: about 170 to 200 stalls
- Along the marina at La Cruz de Huanacaxtle
- Food, produce and crafts; about 35 minutes south
Bucerías, Wednesdays
- A farmers' market, 9am to 1pm
- High season, November to April
- On the bay, next door to La Cruz
Punta de Mita, Saturdays
- A craft market on Av. El Anclote, Corral del Risco
- Clothes, leather, mezcal, woodwork, jewellery and art
- November to April; check the hours
Terrenal Organic Food Store
Organic grocery at the south end of town, open six days a week, for the rest of the week.
Questions people ask
When is the Sayulita farmers market?
The Mercado del Pueblo is on Fridays from 10am to 2pm, from November to May. The 2026–27 season is expected to open on Friday November 6.
Where is the Mercado del Pueblo?
On Avenida Revolución, just north of the main bridge and across the street from Escondido Bar, a few minutes' walk from the plaza.
Is the Sayulita market open in summer?
No. It runs only in the high season, from November into May, following the local growing season.
Should I bring cash?
Yes, in small notes, and your own bags. Most stalls are small producers.
Written by sayulita.co from our own research, checked against 4 sources. Nothing here is paid for. Photos: Photo: mercadodelpueblo.org; Photo: mercadodelpueblo.org; Photo: mercadodelpueblo.org. See something out of date? Tell us.